At the heart of every great campaign is great content. Regardless if the goal is increased visibility through PR coverage or increased sales through effective marketing, data suggests a picture is not only worth a 1,000 words it is essential to any successful campaign.
Only 10% of what people read is retained 3 days later
Adding an image can improve recall by 65%, which in turn makes your brand and your message more memorable
Adding a visual element to an article can increase viewing on average about 94%
92% of people will not make a purchase on their first visit to a company website, so ensuring that consumers appreciate your content and come back for more is essential to marketing success.